Web Development

SEO Needs To Be Part Of The Web Design Process

From a historical perspective, it’s fair to say that web design & development is a process that revolves around a site’s physical structure. In today’s world, however, a well-built site that can’t be found is of no use. The need to appeal to a human audience has to go hand-in-hand with ensuring visibility to search engines.

For emphasis’s sake, it’s worth keeping in mind that search engine optimization and web design are still separate concepts. So why then are they being bunched in the same sentence? It is simply because the principles applied in the construction of a website play a hand in SEO.

To elaborate, they affect the ability of search engines to crawl and index the site’s content. It should thus be a no-brainer to consider optimization as a prerequisite for the design process. Take a look at the key considerations for developing an SEO-friendly website.

Content Platform

Outlining your content strategy starts with identifying subject matters that are of interest to your target audience. From there, it’s all about leveraging your expertise and continually improving your publishing capacity. Just keep in mind that success will also depend on your choice of content management infrastructure.

Ideally, you want a platform that will allow you to share content in a smooth, straightforward manner. If you’re anything like most business owners, chances are that WordPress has popped into your mind already. Not that it’ll hurt to look at other alternatives, but make sure to partner with an experienced developer when integrating it to your site.

Responsiveness

An optimal performer in this department would be a website that adapts to whatever platform/device is used to access it. It is worth mentioning that responsiveness doesn’t actually count as a ranking factor. Here’s the deal though — providing a great user experience encourages people to revisit a website and recommend it to others. This makes it a de facto ingredient of SEO-friendly web design.

Navigation

It should take minimal effort for users to find their way around your site. This will require that its structural elements be tailored for easy navigation. It’d also help to include a well-designed breadcrumb tail — this will allow visitors locate their positions in your site’s hierarchy.

Far from being mutually exclusive concepts, SEO and web development share a lot in common and hence affect each other directly. Even so, not all design technologies are built to handle their combination. It therefore goes without saying that the build process is best entrusted to the hands of an established SEO & corporate web design company.

Leave a Reply

Your email address will not be published. Required fields are marked *