Dealing with SEO can be a tricky thing, and one agency cannot hope to be the answer for every online business out there. Thus, it’s important to be just as choosy with who you work with as your customers should be with who their agency is. So, if you are one of the online businesses who is looking to choose the best Sydney SEO company, then here are a few tips to help you make a good decision.
Website and Search Rank
If you start your research on search engines like Google, then you may need to consider the website and rank of the agency. An SEO agency should have a professional looking website and should be on top of the search results. If this company ranks first for searches related to SEO in your local area, then they must be one of the best offering SEO services. Search engines like Google ranks reputable companies high on search results. They consider the number of years a company has been providing service and positive reviews from satisfied clients.
Bigger Is Not Always Better
If you found a company with hundreds of employees and is making a considerable amount of money, they must be good at what they do. But, it does not mean that agency is perfect for your business. They might be big because they know how to build partnerships, an ability that may not translate into SEO success in your business. Bigger companies are not always the better. The perfect SEO agency for you might be a person who works from his basement.
Identify Your Business Needs
Does your company need reputation management, link removal, link building, or content marketing? If you are not sure what your company needs, start by identifying the job to be done. Make sure to set goals beforehand to help you measure the success of your engagement with your SEO agency, and make that goals the focus of your communication with them. If you fail to measure how successful your efforts are in improving your company’s SEO, you are less likely to be successful with that SEO agency.
Get Multiple Consultations
Once you have identified your needs, sit down with an SEO consultant, by phone or in person. Consider a qualified consultant and ask him to help you figure out what you have to do. Look for an SEO firm that offers a free consultation. This consultation may take several days and you should receive a proposal with the services your business needs and quoting for them. If you are in a hurry, however, and love the first agency you have met, then go the same thing with two agencies to have a basis for comparison. Make sure not to tell these SEO agencies that you are shopping around, as this does not always make them compete harder for your company, it may make them compete less.
Successful online marketing is very important , so make sure to work with a Sydney SEO company that is on the same page as you in terms of your goals. Search engine optimization went through a lot of changes over the years. It is no longer about just links and keywords. It’s now a combination of many different aspects such as off-site optimization, on-site optimization, social media, content marketing, etc.
