Marketing Services

What Is Digital Marketing Consulting?

Digital marketing consulting helps businesses to market themselves in an increasingly prevalent and complex digital environment. Simply put, they help businesses attract leads and convert them to customers using online and digital techniques. The services that a particular consulting company provides depend on the specific needs of a business; sometimes they handle a particular marketing campaign while at others they develop a complete digital marketing strategy. Regardless of the scope of their services, a consulting company will choose the digital marketing channels that are appropriate for a product or service and target audience.

Digital marketing consulting can include the following services:

• Create a Marketing Strategy – this serves as an overall plan for the digital marketing campaigns a business will launch and will include specific goals, resources required, marketing channels, performance indicators and how the results will be assessed. This will consist of a definition of the audience to be targeted, the specific channels used and the tactics used to reach customers.

• Branding – branding has become a vital aspect of any marketing effort as competitors are only a click away in the online arena. More than just a logo or slogan, branding enables businesses to distinguish themselves from their competition by emphasizing their unique benefits, values, mission, personality and the feeling they engender in their customers.

• Content Plan – online marketing efforts must give customers a reason to visit a business’ site and interesting and valuable content is the best way to attract them. A digital marketing consultant will develop a content marketing strategy that involves creating and scheduling the release of content on a defined timescale which will be used as the basis for all other marketing efforts.

• Tell a Story – to attract and keep customers businesses must be able to establish an emotional connection with them; this increases trust by connecting with them personally. The best way to do this is through a story or narrative that shows how a consumer benefited from a product or service that the business sells. This will depend on the brand identity of the business and a careful analysis of the target audience. It will provide the crucial reason a customer should choose the business.

• Perform SEO – search engine optimization (SEO) techniques ensure that a website or other content is displayed in the highest position possible in search engine results pages. This means that it will have maximum visibility and will lead to higher traffic.

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