When planning an event, finding the right speaker can make all the difference in its success. But where do you start? You could do it yourself or hire a speaker agency to do the work for you.
A speaker agency acts as a middleman between event planners and potential speakers. They have a roster of speakers available that they’ve evaluated and vetted, ensuring that only the best quality speakers are offered to clients.
One of the primary benefits of using a speaker agency is the convenience. The agency does all the legwork for you, finding the right speakers and negotiating their fees. This saves time and relieves stress for event planners who may already have many other tasks to handle.
Speaker agencies also offer a wide range of choices. They have access to speakers with varying backgrounds, expertise, and experience. This selection allows for a better match between the speaker and the event’s goals.
Getting the right speaker is essential because it can affect the audience’s perception and engagement with the event. Hiring a speaker who doesn’t resonate with the audience or the event’s purpose is a waste of money and time.
When you use a speaker agency, they will work with you to determine precisely what you want to get out of the event and then use that information to find the best-suited speaker. It is better to describe it in detail so that they understand what you are looking for.
Another advantage of a speaker agency is their negotiation skills. They have the experience and expertise to negotiate the best deal for both the event planner and the speaker. They understand the speakers’ value and market demand, and can work with the speaker to arrive at a fee both parties agree on.
Most events have a budget, and a speaker agency understands that and can work within it. They have a vast pool of speakers with varying fees, so finding the right speaker that fits in the event budget is easy. The agency can also help to negotiate potential travel expenses if the speaker is coming from far away.
Once you’ve agreed to a speaker with the agency, they will provide you with all the necessary details, such as the speaker’s bio, website, and promotional materials. This ensures that you can adequately prepare for the event and promote it with the speaker’s name.
It is vital for the agency to keep up-to-date on each speaker’s experience and reputation. They do this by keeping in touch with speakers, their agents, and reviewing feedback from previous events. The agency can then recommend new speakers to the event planner or repeat the ones that have received positive reviews.
Using a speaker agency also means that you can build a long-term relationship with them, which makes it easier to plan future events. Once they have found a speaker that resonates with your audience and meets your event’s needs, you can request their services again for your next event.
Using a speaker agency can make the process of finding the right speaker more manageable. It saves time and reduces stress while providing access to a broad range of speakers with varying expertise and experience. The agency handles the negotiation of fees and expenses and can recommend speakers based on feedback from previous events.
When planning your next event, consider using a speaker agency to help you find the right speaker, making sure your audience is engaged with the event’s message and enhancing the audience’s experience.
