Social media has developed a new way to conduct digital marketing. It is a fruitful approach because it allows for much better targeting of your target audience, as well as transparency and tracking to measure the ROI of your PPC campaigns. LinkedIn, being a social platform born to connect professionals, allows users to also promote targeted job adverts and a…
With globalization and digitization, the world is coming closer than before. This is good news generally, but not so for B2B marketers. For marketers, it means the lead generation process window is shrinking and they have no option but to find new methods to create leads. Fortunately, LinkedIn comes to their rescue. It is a great tool to generate B2B…
Unlike most other social media platforms, Instagram is still unsaturated and thus the right place to have your content noticed. The earlier you utilize this potential the better because individuals and businesses are joining fast. However, it can still be difficult to generate appropriate attention if you do not use the right strategy and tools. This guide explores the best…
Nowadays, customers use social media platforms such as Facebook and Twitter to connect with others and share their personal views and experiences pertaining to your brand. So, it’s important to know what they are saying if you want them to remain loyal to your business. You can also learn a few positive things about your competitors that you can copy.…
Referred in some circles as the “Facebook for corporate world” LinkedIn boast of over 310 million users globally, and is considered as one of the most effective social networking tools for companies and professionals to network with one another. And going by the latest trends, it has come a long way in being a mere matchmaking platform for job seekers…